Misleading — Media Kit

Misleading

@misleadyt · @sexy · @miss · @misleadingyt · @mislead

Gaming creator & community builder 🎮 · 10+ years creating · GamerSupps Partner · Mythic Talent · $150K+ raised for charity

● Open for Partnerships ✦ Mythic Talent Signed ✦ GamerSupps Partner

Brand? Scroll down for the full media kit ↓

✦ 413K+ Total Followers ✦ 6.7M TikTok Likes ✦ 231.5K TikTok Followers ✦ 109K YouTube Subscribers ✦ 27.2K Twitch Followers ✦ $150,000+ Raised for Charity ✦ 5 Major Brand Deals ✦ GamerSupps Official Partner ✦ Mythic Talent Signed ✦ 49% US Audience ✦ 86% Male Audience ✦ 57% Ages 18–24 ✦ 413K+ Total Followers ✦ 6.7M TikTok Likes ✦ 231.5K TikTok Followers ✦ 109K YouTube Subscribers ✦ 27.2K Twitch Followers ✦ $150,000+ Raised for Charity ✦ 5 Major Brand Deals ✦ GamerSupps Official Partner ✦ Mythic Talent Signed ✦ 49% US Audience ✦ 86% Male Audience ✦ 57% Ages 18–24

01 — Audience

By The
Numbers

Instagram

4.4K

Followers

@misleadingyt

YouTube

109K

Subscribers

@sexy

TikTok

231.5K

Followers · 6.7M Likes

@misleadyt

Twitch

27.2K

Followers

@miss

X / Twitter

41.4K

Followers

@mislead

01.5 — Primary Platform

TikTok @misleadyt

The Main
Stage.

TikTok is where Misleading's content hits hardest. Short-form gaming content built for virality — patch notes, hidden gems, and gaming takes that spread fast and stick.

231.5K

Followers

6.7M

Total Likes

4.2M

Monthly Viewers

2.2M

New Viewers / Month

02 — Past Collaborations

Trusted By
Top Brands

Proud to have worked with some of the biggest names in gaming and entertainment.

Discord

Bungie

Blizzard

Marvel Rivals

GamerSupps

& More

03 — Audience Insights

Who's
Watching

Data sourced from TikTok & YouTube analytics — last 30 days. Predominantly male gaming audience concentrated in the 18-34 age bracket.

Gender Split

TikTok · Last 30 Days

Male

86%

Female

13%

Other

Age Distribution

TikTok · Last 30 Days

18–24

57.7%

25–34

45.1%

35–44

10.8%

45–54

1.6%

55+

1.1%

Top Locations

TikTok · Last 30 Days

🇺🇸 USA

49.3%

🇬🇧 UK

7.3%

🇨🇦 Canada

6.3%

🇦🇺 Australia

4.7%

🇩🇪 Germany

2.1%

🇲🇽 Mexico

2.1%

86%

Male Audience

57.7%

Ages 18–24

49.3%

US Based

4.2M

TikTok Total Viewers

2.2M

New TikTok Viewers

04 — Content

What I
Create

🎮

Gaming News & Updates

Breaking down the latest patch notes, game announcements, and industry news with honest takes and deep dives.

📖

Guides & Walkthroughs

Step-by-step guides, tips, and strategies to help players master their favorite games across all genres.

🔍

In-Depth Reviews

Honest, thorough reviews of games, peripherals, and gear. No paid opinions — just real takes for real players.

🔴

Live Streaming

Regular live streams on Twitch with 27.2K followers. Interactive, community-driven content with real-time engagement.

✂️

Short Form Content

High-performing TikTok and YouTube Shorts with 231.5K TikTok followers and 6.7M likes. Built for virality.

🤝

Community & Charity

$150,000+ raised for charity. A positive, engaged community built around shared passion for gaming.

📅Creating Since 2014

🎮Genre Focus: All Genres

🌍Primary Market: USA & UK

📱Main Platform: TikTok

💼Rep: Mythic Talent

📩Response: Within 48hrs

05 — About

Who is
Misleading?

Misleading (Cole) is a professional gaming creator and community-driven content creator dedicated to bringing players the latest gaming news, guides, and in-depth content across all genres. With roots in content creation dating back to 2014, the brand has grown from a passion project into a multi-platform media presence reaching over 413,000 followers.

Whether breaking down patch notes, exploring new titles, or teaching players how to master their favorite games — the content is built to inform, entertain, and inspire.

With a community built around positivity, curiosity, and shared passion for gaming, Misleading has raised over $150,000 for charity. From Destiny 2 deep dives to Marvel Rivals guides and hidden indie gems — the content spans the full spectrum of gaming culture with an authentic voice audiences trust.

Signed with Mythic Talent and actively seeking brand partnerships that align with the gaming and creator space.

🎮Gaming Creator
News, guides, walkthroughs & in-depth content

💰$150,000+ Raised for Charity
Community-driven fundraising efforts

🏢Mythic Talent Signed
Professional talent representation

🤝GamerSupps Official Partner
Use code "miss" at checkout

06 — Why Misleading

Why Work
With Me

🎯

Highly Engaged Audience

A loyal, passionate gaming community that trusts Misleading's recommendations. Not just followers — real fans who act on content.

📈

Cross-Platform Reach

413K+ followers across TikTok, YouTube, Twitch, Instagram and X. One partnership reaches your audience everywhere they consume content.

🎮

Niche Authority

Deep credibility in the gaming space. An audience that is 86% male, 18-34, English-speaking gamers — one of the most valuable demographics in gaming.

✅

Proven Brand Experience

Worked with Discord, Bungie, Blizzard, Marvel Rivals and GamerSupps. Knows how to integrate brand messaging authentically without alienating the audience.

💜

Community First

$150,000+ raised for charity. A creator who leads with purpose builds deeper trust — and that trust extends to every brand partnership.

🏢

Professionally Managed

Represented by Mythic Talent. Deals are handled professionally, contracts are honored, and deliverables are always delivered on time.

07 — Partnerships

Let's Work
Together

🎬

Common
Questions.

TikTok (@misleadyt), YouTube (@sexy), Twitch (@miss), Instagram (@misleadingyt), and X/Twitter (@mislead). TikTok and YouTube are the primary platforms for brand integrations, with Twitch available for live stream sponsorships.

Typically 5–10 business days from brief approval depending on content type. Rush timelines can be accommodated — reach out to discuss. All deliverables are delivered on time, every time.

Category exclusivity is available for the right partnership at the right rate. Reach out through the contact form or management at misleading@mythictalent.com to discuss terms.

Primarily gaming, tech, and lifestyle brands that resonate with an 18–34 male gaming audience. Past partners include Discord, Bungie, Blizzard, Marvel Rivals, and GamerSupps. Open to brands outside gaming if there's a natural fit with the audience.

Fill out the contact form on this page with your campaign details, platforms of interest, and budget range. You'll receive a response within 48 hours. For larger deals, contact management directly at misleading@mythictalent.com.

Since 2014 — over 10 years of content creation experience across multiple platforms. That longevity means a deeply loyal audience, proven consistency, and the expertise to make brand integrations feel natural rather than forced.

Misleading is represented by Mythic Talent. For direct inquiries contact Cole@misleadings.com, or reach management at misleading@mythictalent.com for larger deals and contract negotiations.

09 — Contact

Get In
Touch.

For brand inquiries, sponsorships, and partnership opportunities reach out directly or through Mythic Talent management.

Response time is typically within 48 hours.

Cole@misleadings.com

Management misleading@mythictalent.com

Instagram @misleadingyt

YouTube @sexy

TikTok @misleadyt

Twitch @miss

X / Twitter @mislead

Send a Message

Let's Work
Together.

Fill out the form below and I'll get back to you within 48 hours.

By TheNumbers

The MainStage.

Trusted ByTop Brands

Who'sWatching

What ICreate

Who isMisleading?

Why WorkWith Me

Let's WorkTogether

CommonQuestions.

Get InTouch.

Let's WorkTogether.

By The
Numbers

The Main
Stage.

Trusted By
Top Brands

Who's
Watching

What I
Create

Who is
Misleading?

Why Work
With Me

Let's Work
Together

Common
Questions.

Get In
Touch.

Let's Work
Together.